Oenophilia – An obsessive disorder or just a way of life?

Swirl, Sniff, and Spit with your friend, Patrick

Archive for April, 2009

Someone Just doesn’t get IT

So what did it take to bring me out of my self-imposed blogging retirement?  A great concept was recently publicly misrepresented and maligned in a reply to a celebratory blog posting.  Twitter Taste Live has grown to be one of the most popular regular wine events ever.  Affectionately referred to by its hashtag #TTL, Twitter Taste Live, and it’s upcoming April 14th Hospice du Rhone tasting, was promoted and praised by by the Santa Rosa Press Democrat‘s Heather Irwin.  Ms. Irwin is a member of the main-stream media who is also keeps a great blog called Bite Club (Be sure to check out her postings!)

Back to my indignation!  Some luddite who “doesn’t get it” chose to really try to ridicule #TTL and it’s followers in quite a nasty tone.  Rather than use Ms. Irwin’s blog as a forum for mudslinging, I have chosen to come back to the world of “Macro-Blogging” and let my legions of devoted followers know what has gotten my Irish up – even if only my name and liver are Irish!

Here’s the recap:

UNBELIEVER:

This is social networking gone too far.  I am all for Facebook, Twitter, MySpace, Digg, LinkedIn, etc., but these kind of events are simply asinine. How terribly inconvenient and old-school it must be to communicate with people using your voice and words and expressions. How awkward it must be to actually interact with people you are in a room with without using a BlackBerry or iPhone. The need to publish your thoughts (of the moment) to a group who are either right next to you, or are not next to you and have no frame of reference is just silly. And if you’ve ever read the “transcripts” of these kind of events you know what it is to want to own a gun and draw a target on your temple. The arrogance of public wine-tasting combined with the arrogance of Twitter (you know, that idea that people actually care what you’re doing at all times and where you’re doing it?) makes for a foul-tasting blend of narcissism and desperation. A delight for budget bloggers and self-promoters, but also a tragic and transparent attempt at “connecting” with the next generation of wine drinkers through technology instead of taste-buds.”Online Tasting.” Wow. It says it all right there and yet people still pay money to participate in such garbage “events.” Let’s keep going and try “Online Molecular Gastronomy,” “Online Farmer’s Markets,” and “Online Culinary Arts Certificates.” I might have to wait for the NYTimes to come down on this joke of a social experience for it to wind down, but really? It’s already done.

YOUR HUMBLE SERVANT responds:

Twitter Taste Live has been going on for a year now and has continued to grow in popularity! The wines that will be tasted are published in advance at http://www.twittertastelive.com – along with some convenient suggestions as to where they might be purchased on-line. People meet at the agreed time and contribute using all sorts of social media. Usually there are gatherings to share the bottles and expense with other tasters, but when I can’t get a babysitter, my wife and I taste in our living room. We have a great time discussing the wines we are tasting with our friends who are on-line and tasting as well.

Last month, about two dozen tasters gathered at Healdsburg’s very cool Palette Art Cafe to taste several Pinot Noir together and then share their notes, thoughts, and opinions with the hundreds of others who were trying the same wines simultaneously at the Jug Shop in S.F. as well as in other places around the country. We also had tasters Tweeting in from the U.K. and China! Not only did we get to taste some interesting wines, we also enjoyed some great food at one of the grooviest establishments in Sonoma County.

The days of the snooty grand somellier tasting out of a silver “Tastevin” are at an end. The wine critic no longer has the last say. We have entered the era where anyone can sip some wine and tell anyone else what they think about it. The goal of #TTL is to engage more and more people in conversations about something they enjoy. Voyeurs are welcome – but it is really all about tasting together. Tasting wine and sharing has been around for a very long time. Now our reach is even broader with Twitter, 12seconds, viddler, UStream, Facebook, Skype, Ning communities, our own websites and so many others.

Heaps of Sonoma County wine lovers will pour into Estate on April 17. Hundreds others will get together in restaurants, bars, and dining rooms all around the world. Why not join in the fun? http://www.twittertastelive.com or #TTL if you are on Twitter!

There it is folks.  I chose to not even address this fellow’s diatribe, but rather just tell people what Twitter Taste Live is about for me.  Go on to Bite Club and read Ms. Irwin’s really wonderful posting about Twitter Taste Live.  Then see what has gone on in the comments and be sure to be productive when you chose to take on the apostates!  See you on the 17th!!!


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